Branding
for the
Passion-Led
Let’s brand your business so that it talks directly to your ideal audience. I get it- you want people to feel connected to your brand and perceive your product or service as an added value. Together we’ll hone in on who your target market is and where your brand fits in. I’ll take you through my process and create a strategic and visual identity that gives you the foundation your business needs to push forward.
How? Every branding package starts with a discovery stage. We take the time to explore your industry, nail down your target customer, and craft a message that will attract a loyal following. Once we have this solid foundation we can begin to apply it to the various touchpoints of your brand (logo, website, social media, marketing…).
Brand recognition and association are the most valuable assets for any business. Brand design encompasses all the visual elements in your business– the best ones are cohesive across all platforms since consistency is key for customer trust.
All my designs are rooted in strategy and authentic at its core. Each brand identity project includes a logo suite, typography, color palette, a brand pattern, and a brand style guide to help you use your new branding. Depending on your business and stage, it can extend to a website, social media templates, illustrations, packaging, and more.
Together, we can create a distinctive brand that will be adaptable for years to come.
I pride myself on type-based solutions, believing that lettering/type can be a highly effective visual tool for your brand. Lettering gives personality to your brand by capturing the essence of your product, service, or company. It lends a voice in the digital age and gives your brand an extra layer of uniqueness. It can add warmth, luxury, simplicity, craftsmanship- all within the shape of the letterforms.
Custom typography gives you complete control over your messaging and brand voice. Whether it's a fully custom typeface or adding customizations to a pre-existing font- never underestimate the power of type within your brand.
Illustrations are a powerful marketing tool to connect with your audience and aid brand recognition. They’re also pretty…so I don’t really see a downside. Of course, not all brands need this (unless you are a fun law firm- if this is you, let’s be friends!)
Sometimes, the best way to complete your brand is by adding illustrative elements like a mascot, hand lettering, icons, or decorative details. My go-to style is fun and whimsical, but I take into account each brand’s distinct personality to create matching illustrations.
Illustration
Custom Type
Design
Strategy
Make your mark on the world with strategic branding that stands out from the crowd.
Let’s brand your business so that it talks directly to your ideal audience. I get it- you want people to feel connected to your brand and perceive your product or service as an added value. Together we’ll hone in on who your target market is and where your brand fits in. I’ll take you through my process and create a strategic and visual identity that gives you the foundation your business needs to push forward.
How? Every branding package starts with a discovery stage. We take the time to explore your industry, nail down your target customer, and craft a message that will attract a loyal following. Once we have this solid foundation we can begin to apply it to the various touchpoints of your brand (logo, website, social media, marketing…).
Brand recognition and association are the most valuable assets for any business. Brand design encompasses all the visual elements in your business– the best ones are cohesive across all platforms since consistency is key for customer trust.
All my designs are rooted in strategy and authentic at its core. Each brand identity project includes a logo suite, typography, color palette, a brand pattern, and a brand style guide to help you use your new branding. Depending on your business and stage, it can extend to a website, social media templates, illustrations, packaging, and more.
Together, we can create a distinctive brand that will be adaptable for years to come.
I pride myself on type-based solutions, believing that lettering/type can be a highly effective visual tool for your brand. Lettering gives personality to your brand by capturing the essence of your product, service, or company. It lends a voice in the digital age and gives your brand an extra layer of uniqueness. It can add warmth, luxury, simplicity, craftsmanship- all within the shape of the letterforms.
Custom typography gives you complete control over your messaging and brand voice. Whether it's a fully custom typeface or adding customizations to a pre-existing font- never underestimate the power of type within your brand.
Illustrations are a powerful marketing tool to connect with your audience and aid brand recognition. They’re also pretty…so I don’t really see a downside. Of course, not all brands need this (unless you are a fun law firm- if this is you, let’s be friends!)
Sometimes, the best way to complete your brand is by adding illustrative elements like a mascot, hand lettering, icons, or decorative details. My go-to style is fun and whimsical, but I take into account each brand’s distinct personality to create matching illustrations.
Fueled by coffee, curiosity, and a passion for brand strategy, hand-lettering, & doodling.
Equipped with a Bachelor in Graphic Design, a background in Advertising & Photo-Editing, and never enough design books.
I am a graphic designer specializing in crafting brands that exude personality and authenticity. My happy place is brainstorm sketching at 10 pm, then looking at the clock to see that it's 2 am. I love working with small businesses, dreamers, art directors, and independent studios.
I'm excited to get to know you!
Lemme introduce myself...
I'm Atara, the face behind Everbee.
Oh, Hey!
Working with Atara is like having someone read your mind, elevate your idea, and putting so much thought and vision into it that it becomes even better than you ever imagined. That is exactly how I feel every time I work with Atara on brand projects and business material for my fashion brand. From designing the logo and brand guide, to the business cards and hang tags, Atara always listened thoughtfully and delivered excellent work that matched my aesthetic and brand voice. I have been working with Atara for more than 2 years now, and I cannot wait to keep on collaborating and creating together.
I’ve hired Atara for multiple projects now and what she’s designed for us (podcast logo, book cover, Instagram graphics, and more!) is NIGHT AND DAY compared to our old graphics. I finally feel confident and proud of our brand aesthetic instead of mildly embarrassed of the old look. She spent a lot of time understanding our brand and vision before starting our first project - everything she’s created since then is so “on brand” and just feels good! Beyond that, she’s a dream to work with. Meets (even beats!) deadlines, has great attention to detail, is open to critiques and feedback, and clearly communicates needs and expectations. Cannot recommend enough!
Atara is creative, professional, and a pleasure to work with! I've worked with her on branding projects, animation effects, and graphic design, and in all of them she just "got it" and produced amazing work! Atara is a true artist who can also sketch and draw beautifully. This talent has been a tremendous asset to the projects she's worked on for us. I highly recommend her!
@everbeedesign