What we do  //  Our Work  //  About
What we do // Our Work // About

Branding
for the
Passion-Led

Let’s brand your business so that it talks directly to your ideal audience. We get it- you want people to feel connected to your brand and perceive your product or service as an added value. Together we’ll hone in on who your target market is and where your brand fits in. We’ll take you through our process and create a strategic and visual identity that gives you the foundation your business needs to push forward.

Brand recognition and association are the most valuable assets for any business. Each brand identity project includes a logo suite, font selection, color palette, and a brand style guide to help you use your new branding. Depending on your business and stage, it can extend to a website, social media templates, illustrations, packaging, and more. All our designs are rooted in strategy and authentic at its core.

We pride ourselves on offering type-based solutions for our brands. Typography is more than just letters on a page; it's like a unique voice that speaks straight to people's hearts. When a brand has its own carefully crafted typeface, it becomes instantly recognizable and unforgettable. From logos and packaging to websites – type lives everywhere! Custom typography allows a brand to tell its story in an authentic and cohesive way, building genuine connections with its audience.

Illustrations can be a game-changer for brands. They are visual storytellers that convey your brand’s personality and values in a super fun way. We consider each brand’s distinct personality to create custom illustrations that can be used on packaging, websites, social media, and more! 

Illustration

Custom Type

Design

Strategy

Strategically Different. Intentionally Bold.
We craft identities for brands that dream big. 

Strategy

Strategically Different. Intentionally Bold. We craft identities for brands that dream big. 

Let’s brand your business so that it talks directly to your ideal audience. We get it- you want people to feel connected to your brand and perceive your product or service as an added value. Together we’ll hone in on who your target market is and where your brand fits in. We’ll take you through our process and create a strategic and visual identity that gives you the foundation your business needs to push forward.

Brand recognition and association are the most valuable assets for any business. Each brand identity project includes a logo suite, font selection, color palette, and a brand style guide to help you use your new branding. Depending on your business and stage, it can extend to a website, social media templates, illustrations, packaging, and more. All our designs are rooted in strategy and authentic at its core.

We pride ourselves on offering type-based solutions for our brands. Typography is more than just letters on a page; it's like a unique voice that speaks straight to people's hearts. When a brand has its own carefully crafted typeface, it becomes instantly recognizable and unforgettable. From logos and packaging to websites – type lives everywhere! Custom typography allows a brand to tell its story in an authentic and cohesive way, building genuine connections with its audience.

Illustrations can be a game-changer for brands. They are visual storytellers that convey your brand’s personality and values in a super fun way. We consider each brand’s distinct personality to create custom illustrations that can be used on packaging, websites, social media, and more! 

Fueled by coffee, curiosity, and a passion for strategic branding, I specialize in crafting brands that exude personality and authenticity. With a background in advertising & photo editing, I know a killer brand is more than just a logo- it’s an experience. I believe that no matter how small, every business has the power to shake its industry through visual storytelling and connecting with its people. I love working alongside entrepreneurs to find the heart of their business to create a brand that feels true to them and their audience. 
I am a firm believer in taking risks, even if it means getting out of your comfort zone. Be warned, if you tell me your dream goal, I will do everything it takes to convince you to get out there and achieve it. Aside from designing, what gets me excited is breakfast, buying way too many books (Library? Never heard of her), and taking walks around NYC. 

I'm Atara, the Creative Director, Designer, & Hype Person at Everbee.

Oh, Hey!

let's work together

Client
Love

Client Love

Tzila Z, Three by Zito

Working with Atara is like having someone read your mind, elevate your idea, and putting so much thought and vision into it that it becomes even better than you ever imagined. That is exactly how I feel every time I work with Atara on brand projects and business material for my fashion brand. From designing the logo and brand guide, to the business cards and hang tags, Atara always listened thoughtfully and delivered excellent work that matched my aesthetic and brand voice. I have been working with Atara for more than 2 years now, and I cannot wait to keep on collaborating and creating together.

Heidi, Successful Fashion Freelancer

I’ve hired Atara for multiple projects now and what she’s designed for us (podcast logo, book cover, Instagram graphics, and more!) is NIGHT AND DAY compared to our old graphics. I finally feel confident and proud of our brand aesthetic instead of mildly embarrassed of the old look. She spent a lot of time understanding our brand and vision before starting our first project - everything she’s created since then is so “on brand” and just feels good! Beyond that, she’s a dream to work with. Meets (even beats!) deadlines, has great attention to detail, is open to critiques and feedback, and clearly communicates needs and expectations. Cannot recommend enough!

Michelle S, Win Digital

Atara is creative, professional, and a pleasure to work with! I've worked with her on branding projects, animation effects, and graphic design, and in all of them she just "got it" and produced amazing work! Atara is a true artist who can also sketch and draw beautifully. This talent has been a tremendous asset to the projects she's worked on for us. I highly recommend her!

@everbeedesign